In the ever-evolving world of B2B sales, a friendly rivalry has persisted for decades – the timeless tango between sales and marketing. As we navigate the digital age, it's becoming increasingly evident that the balance is shifting once more. Trends are cyclical, and in today's B2B landscape, there's a renewed emphasis on the human touch. But don't just take my word for it; let's dive into this captivating dance of business dynamics.