YouTube will implement strict content guidelines for AI-generated deepfakes related to the music industry, requiring creators to label "realistic" AI content and face potential penalties for not doing so. The platform will allow users to request removal of deepfake videos that simulate an identifiable individual, assessing factors such as parody, satire, and public figure status. YouTube's new rules will not exempt AI-generated music content from takedowns, except in cases of news reporting, analysis, or critique of synthetic vocals.