Vivian Tu, founder of Your Rich BFF, quit her high-paying job to create personal finance videos on TikTok, and her social media business is now earning millions in revenue. Starting with a viral TikTok video, Vivian monetized her content through ads, partnerships with brands, a podcast, and a book deal. By diversifying her platform and consistently providing value to her audience, Vivian achieved financial success as both an educator and influencer.