SEO can be scary – I know. But let’s take that very necessary step of learning the abc’s and d’s; diving deep into the ever-evolving, somewhat mysterious world of Google's search algorithm in 2023, and more importantly, how SEO (Search Engine Optimization) remains your unfailing ally in conquering it. Whether you're a start-up ninja, an established brand guardian, or just curious in the digital world, understanding the symbiotic relationship between SEO and Google Ads is like learning the secret handshake in the vast playground of online visibility.‍