"Creativity becomes commodified and metrics-based when success is defined by fickle indicators like followers and likes" Photography has always existed in multiple spheres - as an artistic medium, a vehicle for documenting history, a channel for self-expression, a tool for surveillance, and a form of casual communication. With the meteoric rise of social media in the 21st century, however, the ways in which photos are produced, consumed, and understood have profoundly changed. While social media offers photographers unparalleled opportunities for visibility, it has also homogenized photographic styles, marginalized minority voices, and constrained creative freedom. #likes #socialmedia #photography #creativity