Apple shocks the world by announcing support for RCS messaging standard for iMessage, allowing read receipts, better media quality, and typing indicators. iMessage will soon be able to fallback to RCS when messaging non-iMessage users, improving interoperability experience compared to SMS or MMS. With this move, Apple responds to Google's "get the message" campaign and opens up possibilities for better communication with Android users. #tech #google #apps #apple #sms #imessage #messaging #ios #android