Generative AI in business shows promise and is poised for rapid adoption in customer operations, marketing and sales, software engineering, and research and development. Professional workers with below-average performance can benefit significantly from using generative AI, leading to increased output for firms. The widespread accessibility of generative AI tools, integrated into office software and offered by AI specialists, makes adoption easier, though some businesses remain cautious or reluctant due to concerns about legal and reputational risks, outdated systems, and worker displacement.