WeWard, a lifestyle app with over 20 million users worldwide, rewards parents with cash for each step they take, leading to a 24% average increase in steps. The app incentivizes walking by converting steps into "Wards" that can be exchanged for gift cards, discounts, charity donations, or cash. WeWard offers walking challenges, a map feature for special deals, and a wide range of rewards from popular brands, making it appealing for parents looking to stay active while managing family life.