Didn’t make sense from the start they were conflating the branding and marketing between Bing Chat and Microsoft Copilot, often resulting in confusion of the services despite them being the relatively same experience. Microsoft rebrands Bing Chat to Microsoft Copilot, shifting its focus from competing with Google search to ChatGPT. OpenAI's popular ChatGPT, used by 100 million people weekly, seems to be Microsoft's new target. Copilot becomes the standalone AI chatbot experience, accessible via copilot.microsoft.com, while Bing still powers its features.