Something is happening to brands… We’re seeing it in the marketing folks lurking in Discord servers, we’re seeing it in Gen Z aping into meme coins, we’re seeing it in beer companies launching NFTs and buying .eth addresses. Brands are starting to think about Web3, not only in the surface-level ways described above, but also in ways that are far more meaningful, regardless of whether they fully understand it yet or not. #business #tech #productivity #crypto #design #startups