zvati on Artifact: Android isn't cool with teenagers, and that's a big problem

zvati

24d

Android isn't cool with teenagers, and that's a big problem

androidpolice.com

Android loses ground to Apple among teenagers in the US, with 87% owning an iPhone and 88% expecting to buy one as their next device. Factors contributing to this trend include ecosystem lock-in, the influence of iMessage, and Apple's superior advertising. Android's struggles with lower-end devices and lack of budget-friendly options also play a role in its declining popularity with young users.

3 Comments 4 Likes

Deau Garçon

“Personally, though, I think there's an even easier way to win back the hearts and minds of, at the very least, some teenagers, and — bonus — it's a tried-and-true method. Samsung and Google need to position Apple as the brand relied on by parents above all else. In the same way teenagers left behind social networks like Facebook, iOS needs to be seen as a platform populated by the exact crowd they're trying to rebel against.” They surveyed 9000 teenagers. 87% said they own an iPhone. Telling them their iPhones are for old people is not going to get them to switch.

24d

foxpaws42

Teens abandoned Facebook because parents joined the site and could see what their kids were up to. Parents can’t do that with teens’ iMessage group chat.

23d

Doctor Digital

It is a big problem....for them. They're kids. Kids are stupid and have no money.

22d

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