The creator economy, valued at $250 billion and predicted to reach $480 billion by 2027, is driven by influencers, ad-revenue-share models, and investment in influencer marketing on platforms like Instagram, TikTok, and YouTube. While some creators earn substantial incomes, a recent survey found that 51% make less than $500 per month, but 4% earn over $10,000 per month. AI tools and features are being embraced in the creator economy to increase productivity, with startups like Crate and Midjourney gaining investor traction, and 90% of influencers surveyed using ChatGPT and 31% using Midjourney to speed up content creation.