Amo, a Paris-based startup, aims to bring back the social aspect to social apps with its new app ID, which allows users to connect with friends in a creative way. ID provides an empty canvas for users to express themselves through stickers, photos, text, and drawings, creating personalized and visually appealing profiles. The app offers a unique spatial experience, allowing users to navigate profiles smoothly, zoom in and out, and create their own virtual islands of interests.